Aaron Moore | Bridget Z. Sullivan | Eryn Willard

Karen Kerski | Scott Sugiuchi

As part of our afternoon schedule we will have a panel discussion on The Value of Great Design. Design can make or break a brand or an advertising campaign. Creative professionals understand the importance of great design, but sometimes that value gets lost in translation when persuading others. This is a topic that focuses on strategies for helping prospective clients understand the value of investing in good design, especially with regards to branding. You’ll hear advice and real world examples from leading professionals in the creative industry and have the opportunity to have your voice heard and your questions answered.

Featured above are the panelists for our discussion. Learn more about them from their individual bio’s below.

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Aaron Moore | Founder and principal of Orange Element Design, Moore has over fourteen years of experience as a graphic communications specialist. He has created identity systems, corporate collateral, POS materials, advertising and direct mail campaigns and recruitment materials for such clients as Amnesty International, Comcast, Kodak, T. Rowe Price, the University of Maryland and The Peace Corps.

Previous to starting Orange Element, Aaron was a Senior Art Director with an Interactive Agency at which he was responsible for information architecture, user interface design and digital brand positioning. He draws on his experiences from this position to develop larger integrated branding systems—with multiple components including program implementation, ad sales, sponsorship and promotional opportunities, and social responsibility programs.

Aaron is a member of the Baltimore AAF and AIGA chapters. He has taught a small business course at the SBRC on the importance of brand recognition and often teaches an annual flex studio class at the Maryland Institute College of Art. Moore holds a B.F.A. in Communication Arts from Washington University in St. Louis, Missouri.

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Bridget Z. Sullivan, Panel Moderator | Bridget Z. Sullivan is an Associate Professor of Graphic Design in the Department of Art at Towson University in Towson, Maryland. Her area of focus is Interactive Media Design which includes multimedia and web design. Bridget is the program director and lead project developer in the creation of the fully online graduate certificate in Interactive Media Design at Towson University. Bridget’s digital artworks have been awarded two Maryland State Arts Council Individual Artist’s Grants: in 2003 in the Photography category for computer generated digital images and in 2002 in the New Genre category for computer generated virtual reality environments.

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Eryn Willard | Eryn Willard is the founder and design sherpa of Studio 22, an award-winning graphic design firm that opened in Thurmont, MD in 2005. Inspired by client experiences with the National Recreation and Park Association, President’s Council on Physical Fitness and Sports, and the National Park Service earlier in her career and by her personal passions, Eryn decided quickly that Studio 22 would specialize in working with outdoor industry and environmentally-focused companies.

Eryn has a BA in Graphic Design from McDaniel College and is currently pursuing her Certificate in Sustainable Design at Minneapolis College of Art & Design. She is a past president of her regional chapter of the American Advertising Federation and currently serves on the national board of directors for Outdoor Industries Women’s Coalition as their Brand Manager. Her work has been recognized regionally and nationally in design books, publications and competitions, and in corporate reporting awards.

She is passionate about promoting sustainability to not only her clients, but to anyone who will listen.

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Karen Kerski | Since founding Catalpha Advertising & Design, Karen has led her agency to success by consistently helping clients meet and exceed their sales goals using a custom creative process. She maintains a hand-on approach that includes creating effective marketing plans, designing packaging that sells, managing accounts of every size, handling writing and design duties, and even fixing the copier. Along the way she’s won more awards than she can count and helped countless clients achieve the kind of success they only dreamed about. Karen eats, sleeps, and breathes branding and advertising.

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Scott Sugiuchi | Scott Sugiuchi is Design Director and Managing Partner at Exit10 in Baltimore. Since 2006 Exit10 has created work for CSX Transportation, General Motors, the American Film Institute, McGraw-Hill Publishing, DuClaw Brewery, Wicked Cool Records, Atomic Books and Stereo Skateboards among others.

Prior to Exit10 Scott toiled in the design industry as principal of two design studios, Backbone Design and Vibranium in Orlando, Florida. He was also Design Director at Eisner Communications and Underground Advertising in Baltimore. Past clients include USAir, House of Blues, the National Basketball Association, Hard Rock Café, Walt Disney World, Haxan Films, Artisan Pictures and tons of cool bands no one has heard of. His work has appeared in Communication Arts, the One Show, Print Magazine, Step100, HOW and numerous design books and award shows, local and national. He enjoys pie.

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